 浙江钱江摩托股份有限公司（简称“钱江摩托”）系“国有性质，民营机制”的上市公司。前身是成立于1985年的温岭摩托车总厂，专业经营摩托车整车和发动机的研发、制造及销售，拥有亚洲地区规模最大、国内装备最先进的发动机和摩托车生产基地，是国内摩托车行业的龙头企业之一。旗下包括钱江摩托、Benelli、Keeway、Generic四大摩托品牌，产品种类涵盖50cc的普通代步用车至1130cc的高档大排量赛车，是目前唯一能自主研发制造大排量摩托车的民族企业；钱江耐磨技术、555服务、电喷技术，一直引领行业技术进步。
钱江成功拥有“中国名牌”、“中国驰名商标”、“国家认定企业技术中心”、“国家认可检测中心”、“工信部免检资格”等国家级荣誉。1999年5月14日，“钱江摩托”股票（股票代码：000913）在深圳证券交易所挂牌上市交易；2005年10月，成功收购意大利百年摩企BENELLI（贝纳利），开创了中国摩托车行业本土品牌跨国收购的先例。
总结钱江的发展历史，我们认为：聚源强功、开拓创新是公司在长期经营实践中的制胜法宝，也是钱江拓展生存空间，促进持续发展的主推力。钱江成功实施了低成本扩张与差异化竞争战略，通过集聚低成本资源、全球顶尖技术、关键渠道、先进管理模式和多元化创富等资源，营造具有鲜明钱江特征的企业文化，为面对残酷竞争和穿越各种壁垒积聚足够的能量，以国际化的视野，寻求全球顶尖技术合作，构筑高端技术平台，稳定国内市场份额，进军国际主流市场。
未来的20年，能否通过“世界级的品牌+欧洲的设计+日本的品质+中国的成本”的经营策略整合全球优势资源，实施国际化战略，把钱江打造成世界级的摩托车制造企业，已成为全体钱江人新的关注焦点。
Qianjiang motorcycle parts co.,ltd, Zhejiang (‘Qianjiang motorcycle’) is a ‘nation property and private managing’ company. The predecessor is the Wenling motorcycle main factory which was built in 1985. The predecessor also speciallies in operating motorcycle and designing, producing and selling the engine. The company owns the biggest scale and most advance engine and motorcycle engine producing base which is one of the bibcock enterprises in motorcycle industry and includes Qianjiang, Benelli, Keeway and Generic brand motorcyce. The producted is covered from the 50cc regular ride instead of walk vehicle to 1130cc top grade large discharge pump vehicle. Our company is the only one to self researching many large discharge pump nation enetrprises and the Qianjiang wear-resisting, 555 service and electronic injection all brings in the processing of the industry.
Qianjiang has got “China brand”, “China famous brand’, “ China maintain enterprise technology center”, “China detecting center” and “MIIT exemption qualification’. In May 14th, 1999, “Qianjiang motorcycle” stock (stock no.000913) has hang out in Shenzhen stock exchange. On October, 2005, It successfully pruchased the hundred years motorcycle enterprise BENELLI which srarts the precedent of purchasing transnational brand in chinese motorcycle industry.
To summary the history of Qianjiang development, we believe: cohension and work had, open and onnovation is the winning weapon as a long term practice result and also the main thrust to explore the living space and promote the sustainable development. Qianjiang has implemented the strategic of low price expanding and differentation competing. Through gathering low budget resource, top global technology, key source channel, advance managment model and deverstification capital investment, we form the bright Qianjiang enterprise culture to face the cruel competing and pass various barrier to save enough energy. Our company also searches the global top technology cooperation, builds the high-end technology plantform, stabling the inland market share and marching the international main market.
To the future 20 years, the whole Qianjiang employees’ main force is on whether we could make Qianjiang to be the world-class motorcycle producing enterprise by “world-class brand + Europ design + Japanese quality + Chinese budget”.
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